Serif’s Lament. The Serif, as elegant and sophisticated a workhorse as you’re likely to see. Unsung hero of the printed word since presses first began their clacking. But older than that; much older. Old enough to be chiseled into worn-down Roman stone, with origins (both physical and etymological) at least as fuzzy. And yet in the last century or so… how neglected. How maligned! With each new call for utilitarianism, practicality, and modernism the noble Serif has suffered. Today, a decade into the internet revolution, well, the Serif has fallen on hard times. Called upon less and less it must make due with work as body copy and Woody Allen film credits. While Helvetica walks the red carpet the Serif, left behind, laments, “WHY HAST THOU FORSAKEN ME?” Readability is an issue however, and no one understands.

Two versions of this design are available one printed in black for light apparel and one printed in white for dark apparel. (See below for larger versions.) 

Dated: 07.10  Comments: 0   Permanent link to this post:   Email this post: »

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