looking without seeing. the mechanics of visual memory

interesting article at the telegraph uk about the surprising limitations of our capacity to take in information. “our stone age brains may simply be unable to cope with the pace of modern life” is the gist of it. through some pretty funny experiments involving, among other things, gorillas, researchers show how blind we can really be to what’s going on around us. check out their web page to see example videos and test your own capacity for “change blindness” and “inattentional blindness”. although now that you’ve been prepped you probably wont be so easily fooled.